Wednesday 23 July 2014

New Zealand's Cards and Payments Industry: Emerging Opportunities, Trends, Size, Drivers, Strategies, Products and Competitive Landscape



The New Zealand card payments channel registered positive growth during the review period (2009-2013), recording a compound annual growth rate (CAGR) of 4.71% to reach 15.0 million cards in circulation by the end of 2013. In terms of transaction value, the card payments channel valued NZD86.3 billion (US$70.9 billion) in 2013, after registering a CAGR of 2.81% during the review period. Improved banking infrastructure and the increasing acceptance of card-based payments in merchant outlets were key factors for the growth of the card payments channel.

In terms of transaction value, debit cards accounted for the highest share during review period with 66.5% in 2013, and are expected to maintain this over the forecast period. The category is expected to grow at a forecast-period CAGR of 1.05% from NZD58.3 billion in 2014 to NZD60.8 billion in 2018. The second-highest share in terms of transaction value was held by credit cards with 27.7%, followed by charge cards with 5.5% and prepaid cards with 0.3%.

The number point of sale (POS) terminals in New Zealand recorded a review-period CAGR of 0.99%, and is expected to post a forecast-period CAGR of 3.12%. Transaction volumes and values for credit, debit and charge cards are growing more at POS terminals than at automatic teller machines (ATMs), indicating the rising adoption of electronic payments in New Zealand. 

Card fraud in New Zealand increased at a review-period CAGR of 7.05%. The card-not-present fraud value posted the highest growth rate of 16.05% during the review period. Card ID theft value also increased during review period, while counterfeit card, and card lost or stolen fraud values fell.


Reasons to buy this report

o Make strategic business decisions using top-level historic and forecast market data related to New Zealand's cards and payments industry and each market within it.
o Understand the key market trends and growth opportunities within New Zealand's cards and payments industry.
o Assess the competitive dynamics in New Zealand's cards and payments industry.
o Gain insights in to the marketing strategies used for selling various card types in New Zealand.
o Gain insights into key regulations governing New Zealand's cards and payments industry.



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